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The wholesale
platform of reference for kidswear brands

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Give your retailers a user experience inspired by the best B2C ecommerce websites

Your B2B showroom should feel as intuitive and engaging as the best online shopping experiences. With LE NEW BLACK, your retailers can browse, shop and restock effortlessly — all within a sleek, brand-forward environment that mirrors the standards of top-tier B2C ecommerce. Because B2B doesn't have to mean boring.

Designed with the realities of kidswear in mind

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Size-Based Pricing

Because kidswear isn’t just smaller fashion — it’s a world of its own, with unique rules and rhythms. Managing different price points by size is second nature in this category, and your wholesale platform should reflect that. That's why LE NEW BLACK includes built-in tools like size-based pricing, giving you the flexibility to set prices by size range without any workarounds — all while keeping things simple for your team and your buyers.

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Customisable Design

Our platform's customisable design lets you tailor every aspect of your digital showroom to reflect your brand’s identity. With white label showrooms, flexible layouts and customisable editorial content, you can create an immersive experience that speaks directly to your buyers. It’s more than just a tool—it’s a canvas for showcasing your brand’s identity.

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Plug-and-Play Pre-Configured ERP Integrations

Tired of integrations that never get fully off the ground? At LE NEW BLACK, we offer dozens of plug-and-play integrations, detailed documentation, a dedicated Postman environment to support your team’s testing, and expert guidance every step of the way. No more incomplete connections, no dead ends—just a fully integrated workflow, built to last.

Chosen by the best of childhood style

Dressing the next generation takes more than great design — it takes structure, adaptability, and the right tools. That's why these recognisable names turned to LE NEW BLACK to simplify what happens behind the scenes: order management workflows, B2B communication, and showcasing collections in a way that truly reflects their identity. It’s wholesale that finally fits.

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Testimonials

"It's a revolution for our sales managers, agents and B2B partners! The platform is elegant, practical and innovative, and our entire team agrees. The order taking tools are intuitive and have been embraced by all!"

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Servane Leurent,

IT Director,

Bellerose

"Previously, consolidating orders to suppliers could take up to 3-4 days at the end of a campaign due to manual work and data entry. Now, this process is reduced to just a few minutes, thanks to the platform’s automation and real-time updates."

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Paola Talamini Minotto,

Partner and Managing Director,
C'era Una Volta

"LE NEW BLACK allows us to have a digital showroom that mirrors our physical showroom, and therefore to convey our brand image digitally. Something that's very important for us in the premium segment of the market."

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Cécile Chevalier,

Operations Manager,

Tartine et Chocolat

Get in touch

Whether you're curious to compare LE NEW BLACK with your exisiting wholesale setup, or just curious to hear about how other kidswear brands are using the platform, we're here to talk. Reach out to explore what’s possible — no pressure, just a thoughtful conversation.

+33 (0)1 84 16 10 70

sales@lenewblack.com

17 rue Dupetit-Thouars

75003 Paris, France

About

LE NEW BLACK is the wholesale platform of choice for leading kidswear brands. Designed to reflect the pace and complexity of children’s fashion, it brings together everything you need to manage B2B sales — from showcasing collections to processing orders — in one intuitive, brand-forward space. Built to support the way you work, and scale with you as you grow.

15+

Years of experience. We’ve spent over 15 years working closely with global fashion clients from our base in Paris — the international capital of fashion. Since the beginning childrenwear has been part of our story, which means we haven’t just built a platform for fashion — but one made for the was childrenswear brands operate, sell, and grow.

800+

Brands. LE NEW BLACK is the wholesale platform of choice for over 800 fashion brands — from legacy houses to fast-growing independents. Many of today’s leading kidswear labels run their operations on the platform, drawn to a solution that combines structure, scalability, and the flexibility their collections demand.

30k+

Active buyers. With over 30,000 active buyers worldwide, our network offers kidswear brands access to trusted stockists across every key market. Whether you're looking to deepen relationships with existing buyers or expand into new regions, LE NEW BLACK gives you the tools to do both — with clarity and control.

€3.5b+

GMV per year. Each year, over €3.5 billion in wholesale orders flow through LE NEW BLACK — a signal not just of trust, but of momentum. It’s proof that brands across every segment, including some of the most dynamic names in kidswear, are using the platform to turn wholesale into a powerful driver of growth

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