About
LE NEW BLACK is the wholesale platform of choice for leading fashion and lifestyle brands. Designed to reflect the pace and complexity of fashion wholesale, it brings together everything you need to manage your B2B sales — from showcasing collections to processing orders — in one intuitive, brand-forward space. Built to support the way you work, and scale with you as you grow.
15+
Years of experience. For over 15 years, we’ve worked hand in hand with leading fashion houses from our base in Paris — the international capital of fashion. This close collaboration ensures the platform evolves in step with our clients’ needs, supporting the way they operate, sell, and grow.
800+
Brands. LE NEW BLACK is the wholesale platform of choice for over 800 fashion brands — from legacy houses to fast-growing independents. Many of today’s most recognisable brands run their operations on the platform, drawn to a solution that combines structure, scalability, and the flexibility their collections demand.
30k+
Active buyers. With over 30,000 active buyers worldwide, our network offers fashion and lifestyle brands access to trusted stockists across every key market. Whether you're looking to deepen relationships with existing buyers or expand into new regions, LE NEW BLACK gives you the tools to do both — with clarity and control.
€3.5b+
GMV per year. Each year, over €3.5 billion in wholesale orders flow through LE NEW BLACK — a signal not just of trust, but of momentum. It’s proof that brands across every segment, including some of the most dynamic names in fashion and lifestyle, are using the platform to turn wholesale into a powerful driver of growth
Give your retailers a user experience inspired by the best B2C ecommerce websites
Your B2B showroom should feel as intuitive and engaging as the best online shopping experiences. With LE NEW BLACK, your retailers can browse, shop and restock effortlessly — all within a sleek, brand-forward environment that mirrors the standards of top-tier B2C ecommerce. Because B2B doesn't have to mean boring.
Designed with the realities of fashion brands in mind
White Label Digital Showrooms.
Wow your buyers with our Le Privé white label showrooms, a fully branded, distraction-free experience—no external logos, no compromises—just your own customisable environment with a personalised URL, letting your brand take centre stage. Le Privé also keeps buyer data siloed in a private, secure setting accessible only by your team, giving your buyers the confidence to explore your collections in a space as exclusive and trusted as your brand itself.
Real people. Real results.
At LE NEW BLACK, we believe in a human-first approach, which is why we provide personalised support by real people — not ticketing systems or chatbots. From day one, each brand is matched with a dedicated customer success manager who works hand in hand with you to achieve your business goals. Our team of experts also remains available to answer any question you may have, offering hands-on, proactive support to help you identify opportunities, refine your strategy, and make the most of the platform.
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Plug-and-Play Pre-Configured ERP Integrations.
Tired of integrations that never get fully off the ground? At LE NEW BLACK, we offer dozens of plug-and-play integrations, detailed documentation, a dedicated Postman environment to support your team’s testing, and expert guidance every step of the way. No more incomplete connections, no dead ends—just a fully integrated workflow, built to last.
Chosen by fashion’s most recognisable names
Behind every collection lies more than creativity — there’s precision, coordination, and the right tools to allow brands to bring it all to life. These fashion houses chose LE NEW BLACK to bring their vision to the world through immersive digital showrooms, seamless order management, and CRM tools for targeted B2B communication.
What our clients say about us
"We benchmarked several solutions on the market to assess the strengths and weaknesses of each. LE NEW BLACK stood out for several reasons. Its user experience is close to that of a B2C platform, perfectly aligned with our brand DNA. We didn’t want to join a marketplace — instead, we chose a private showroom entirely dedicated to our brand, with tailored branding, a personalised URL, and the white-label option."
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Servane Leurent,
IT Director,
Bellerose
"At Kenzo, LE NEW BLACK is truly an all-year-round tool. We use it during showroom periods and beyond — for reorders, capsules, and more. Buyers are impressed by how intuitive the platform is. They can access their selections at any time throughout the season, view images and product information, and place reorders outside of showroom periods — since live stock orders are available 24/7."
Chabha Abbar,
IT Project Manager (Wholesale),
Kenzo
"Our sales volume has increased, and we’ve seen a clear rise in reorders. LE NEW BLACK has also freed up valuable time for us to focus on prospecting. The 24/7 virtual showroom makes it easy to share our collections with potential new resellers and gives them the autonomy to place their first orders — often for significant amounts. The navigation is smooth, and clients truly appreciate the experience."
Raphaëlle Berthier,
Sales Operations Manager,
Homecore
Get in touch
Whether you're curious to compare LE NEW BLACK with your exisiting wholesale setup, or just curious to hear about how other kidswear brands are using the platform, we're here to talk. Reach out to explore what’s possible — no pressure, just a thoughtful conversation.
