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About LE NEW BLACK
LE NEW BLACK is the wholesale platform of choice for leading fashion and lifestyle brands. Designed to reflect the pace and complexity of fashion wholesale, it brings together everything you need to manage your B2B sales — from showcasing collections to processing orders — in one intuitive, brand-forward space. Built to support the way you work, and scale with you as you grow.
16+
Years of experience. For over 16 years, we’ve worked hand in hand with leading fashion houses from our base in Paris — the international capital of fashion. This close collaboration ensures the platform evolves in step with our clients’ needs, supporting the way they operate, sell, and grow.
800+
Brands. LE NEW BLACK is the wholesale platform of choice for over 800 fashion brands — from legacy houses to fast-growing independents. Many of today’s most recognisable brands run their operations on the platform, drawn to a solution that combines structure, scalability, and the flexibility their collections demand.
28k+
Active buyers. With over 28,000 active buyers worldwide, our network offers fashion and lifestyle brands access to trusted stockists across every key market. Whether you're looking to deepen relationships with existing buyers or expand into new regions, LE NEW BLACK gives you the tools to do both — with clarity and control.
€4.89b+
GMV per year. Each year, over €4.89 billion in wholesale orders flow through LE NEW BLACK — a signal not just of trust, but of momentum. It’s proof that brands across every segment, including some of the most dynamic names in fashion and lifestyle, are using the platform to turn wholesale into a powerful driver of growth
The Platform of Choice for the Industry's Most Recognisable Names
Behind every collection lies more than creativity — there’s precision, coordination, and the right tools to allow brands to bring it all to life. These fashion houses chose LE NEW BLACK to bring their vision to the world through immersive digital showrooms, seamless order management, and CRM tools for targeted B2B communication.
Business France in Numbers
11,310
SMEs and mid-cap businesses supported by TFE in 2025
92%
of businesses supported by TFE maintained their export activity in 2024
1000+
advisors available, all over the world
90%
of clients are satisfied
What's included in the offer?
This offer is structured as a 12-month programme designed to centralise your wholesale operations, increase your visibility, and support your international development. It combines a LE NEW BLACK premium digital showroom with Business France’s market expertise, including tailored market analysis from sector specialists — with a preferential rate of up to 30% compared to the standard LE NEW BLACK package.
Customisable Digital Showroom
Create a fully tailored digital showroom that reflects your brand identity. Present your collections in a structured, visually compelling environment designed to support your wholesale strategy.
Tools for Sales and Back Office Management
Manage your client communication, orders, payments, and collections from one centralised platform. Gain full visibility over your operations and streamline your day-to-day wholesale processes.
Access to over 28k Buyers
Connect with a global network of qualified buyers across 80+ countries. Increase your visibility and open new opportunities to grow your business internationally.
Tailored support for your target market
Benefit from on-the-ground expertise from Business France teams in your target markets. Shape your strategy and monitor performance with dedicated support designed to maximise your impact.
Need further business support?
Choose from a
range of à la carte services by Business France
Complement your strategy with a number of à la carte services from Business France, designed to support your development across key international markets.
Understand your target markets
Business France provides in-depth market insights through its global network of sector experts. From consumption trends to competitive landscapes, these analyses help brands assess market potential and make informed decisions.
Build your export expertise
Through its Export Academy, Business France offers structured training programmes covering the fundamentals of international development — from preparation and financing to risk management.
Expand your network
With its Export Clubs, Business France connects brands with a community of French and international entrepreneurs, creating opportunities to exchange, learn, and build meaningful business relationships.
Structure your export strategy
Business France supports brands in defining and structuring their international strategy, with dedicated programmes covering market selection, planning, and financing.
Connect with new prospects
Through targeted initiatives, Business France facilitates connections with qualified international buyers and partners, as well as participation in key industry events and trade shows.
Increase your international visibility
Business France helps brands strengthen their presence across global markets through dedicated digital visibility programmes and communication strategies tailored to local audiences.
What our clients say about us
"Using LE NEW BLACK instills a great deal of confidence in our buyers, who see that we have real digital support for our product. To achieve our goal of international expansion, we rely heavily of LE NEW BLACK, and thanks to Business France, who also support us on a daily basis in our international development strategy, we've been able to maintain the use of the platform on a long-term basis."
— Virginie Darling
"Our sales volume has increased, and we’ve seen a clear rise in reorders. LE NEW BLACK has also freed up valuable time for us to focus on prospecting. The 24/7 virtual showroom makes it easy to share our collections with potential new resellers and gives them the autonomy to place their first orders — often for significant amounts. The navigation is smooth, and clients truly appreciate the experience."
— Homecore
"Thanks to the partnership between Business France and LE NEW BLACK, we’ve gained access to a tool that allows us to create orders for customers on the spot during tradeshows. We can present products in a visual way, with styles organised by colour and product type. It also makes it much easier to follow up afterwards, as I can send tailored line sheets directly after the meeting and remind customers of the pieces they were most interested in."
— Possery
Get the offer
Discover how our partnership with Business France supports your international expansion. Combine a high-performance B2B showroom with expert export guidance to structure your growth and unlock new opportunities globally.
